Article Marketing For Website Traffic And SEO

Article marketing is a simple yet effective way of promoting yourself or your online business. You can do this by writing articles and submitting them to top article directories or by means of guest blogging. In both scenarios, you would like to be in a position to include links to your web pages. There are basically three principal ways to use article marketing for promotion. You may use articles largely for website traffic, for search engine optimization (SEO), or both.

Article Marketing To Create Traffic

One article marketing technique is to generate web traffic directly from articles. This method counts on people clicking the links in the author's resource box or in the article body to surf on over and see your website.

To produce traffic, your articles must deliver enough value to readers that they will actually read and really benefit from your articles. You must use keywords properly in your articles and titles if you would like for your articles to be at the top in the search engine results. Make sure to write the info in your author's resource box so that it excites readers to click on your links and visit your site.

Utilizing Article Marketing For SEO

Some use article marketing predominately to create incoming links for SEO. Google and other search engines use the number of inbound links and the anchor text of the inbound links (e.g., "current health articles") as factors in their search algorithms. The amount of links and relevance of the anchor text as well as the authority of the sites the links are on determine search ranks for keywords.

For SEO results, the quality of the articles the links are in does not necessarily have to be as good (though ideally they still provide benefits to the reader). The approach, though, is mainly to get plenty of inbound links pointing at your site. This tactic assumes that you generally won't get too much traffic through the articles directly. The plan here is that the SEO advantage of the links considerably outweighs the chance of ever receiving much traffic from the articles.

Article Marketing To Produce Traffic And Improve SEO

You could easily debate the worth of article marketing for traffic generation versus SEO all day. But why wouldn't you want to employ both methods?

The internet is full of enough useless content. Visitors want quality content and most publishers do also. It certainly won't take too much more energy to compose a quality article than it does to create a useless one. You will get the best of both worlds. People will enjoy reading your articles and will click on through to your site and your website will pick up more search engine traffic. Using this combined approach, you can make your readers happy, and get published more often. And you will still obtain optimum search engine optimization benefits from your article marketing.


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Mike Adams is the owner of one of the popular article directories, ElectricText. Need content? ElectricText currently has over 359,209 excellent articles that you may republish, including health articles on stress. Have articles to publish? Join ElectricText's more than 32,090 happy authors.